B2B MARKET STUDIES

Understanding the dynamics of the B2B market requires special attention and differentiation.
Collecting information from this market is more difficult and the approach
It needs to be special. We specialize in collecting primary data for monitoring
of the B2B market. Through interviews with key people in the field or through carrying out
of B2B mystery shoppers, we obtain an adequate range of information for efficient analysis
results, which include recommendations for business positioning.

CONSUMER STUDIES

Habits, behavior and motivations
Final consumer profile and segmentation
Image of products, brands, services and company
Customer satisfaction
Market tests: name, concept, product and price
Advertising and advertising studies

MYSTERIOUS CUSTOMER

The mystery shopper evaluates the service of the technical or commercial team
of a particular company. This technique involves the performance of a team
of trained researchers posing as customers, analyzing points
pre-determined, according to the diagnostic interests of the investigation
of a company.

QUALITATIVE RESEARCH

Focus groups
Mini-groups, doubles (dyads) and triplets (triads)
In-depth interviews
Participant observation
Commercial pre-test
Recruitment
Moderation

QUANTITATIVE RESEARCH

Personal interviews by interception at flow point
Flagrants at points of sale
Telephone interviews
Online interviews
Counting the flow of people or vehicles
Central location

Election Poll

Voting intentions
Voter satisfaction
Application feasibility
Competition situation
Assessment of the image of politicians or administrations
Determining the profile of the ideal candidate for the electorate
Acceptance and rejection rates for candidates and political parties
Remembrance of political parties and candidates
Evaluation of political advertising broadcast on radio and TV

Contact


(31) 99767-4350

Where are we


Street Doctor Jarbas Vidal Gomes,
30 Room: 413 - Neighborhood:
New City City:
Belo Horizonte - Minas Gerais
Brazil - CEP: 31.170-070

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